"Instead, they found that it is people who judge music to be of more importance who are more likely to get a song stuck in their head."
BPS Research Digest: A natural history of the Earworm - the song that won't get out of your head
"Two studies examine the experience of ‘earworms’, unwanted catchy tunes that repeat. Survey data show that the experience is widespread but earworms are not generally considered problematic, although those who consider music to be important to them report earworms as longer, and harder to control, than those who consider music as less important. The tunes which produce these experiences vary considerably between individuals but are always familiar to those who experience them. A diary study confirms these findings and also indicates that, although earworm recurrence is relatively uncommon and unlikely to persist for longer than 24 h, the length of both the earworm and the earworm experience frequently exceed standard estimates of auditory memory capacity. Active attempts to block or eliminate the earworm are less successful than passive acceptance, consistent with Wegner's theory of ironic mental control."Beaman CP, & Williams TI (2009). Earworms ('stuck song syndrome'): Towards a natural history of intrusive thoughts. British journal of psychology (London, England : 1953)